Publishing books through publishing houses has for a long time been the primary means for authors to get their work in the hands of their audience. However, just like it is with many other industries, the publishing industry is being disrupted by the rise of new publishing technologies and techniques.
The internet, in particular, has improved the prospects of experiencing success whilst self publishing, something that traditionally was daunting at best and impossible at worst. In effect, the publishing processes have been decentralised, making it possible for professional authors and novice writers to venture in book writing and experience success.
Herein we are going to enumerate some the benefits of self publishing to give an intricate understanding of why this form of publishing is proving to be popular with each passing day, especially in the UK.
#1. Faster Turn Around: The turnaround between a manuscript and getting the final copy of the book on people’s hands has traditionally spanned between 6 and 18 months. This is a long wait, which is strenuous and often time nerve wrecking. On the other hand, for self-publishing, the turnaround can be as little as one day. You can finish writing a book today and publish it tomorrow (although this is not recommended due to editing and finalising requirements). The short turn means a writer has the opportunity to recuperate their investment in the project faster than traditional publishing methods.
#2. Greater Creative Control: When publishing through a major publishing house, authors must confine themselves to the requirements of the publishing house’s editors, marketing department, and designers. This means that their creative control over the content and the appearance of the book is negated significantly. On the other hand, when it comes to self-publishing, authors usually take control of every single aspect of the book. Outside input into the book is usually non-binding and the writer can choose whether to take up the advice or not.
#3. Longer Shelf-Life: When publishing with a major publishing house, the number of days that the title stays bookstore as the headlining title are limited, usually to a maximum of two months. On the other hand, with self-publishing, writer take the greater control over the marketing and can contract third party marketer to have the book visible on the internet for a longer period, leading to improved sales.
#4. Authors Reap More Financial Gains From Self Publishing: Self-publishing authors usually get better royalties from their work, as opposed to publishing through a company. Publishing houses might give authors royalties ranging from 10% to 15%. Self-publishing, for instance, through Amazon can yield as much as 70 percent, which is a marked improvement on the money the authors make.
#5. Alternative Publishing Option: Publishing, as every writer will appreciate is an expensive affair. It is for this reason that every author in the UK and the world at large has pegged their hope of their work seeing the light of day on getting a publishing deal. However, in the event that an author does succeed in getting a publishing deal with major publishing houses such as Penguin Random House, they still an opportunity to get their work to their audience. Although this means investing in the publishing process, when the books succeed, the writers enjoy financial success.